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Impact Media Lab | For Bigger, Bolder Science
Helping scientists create impact though media, strategy, and design.
Website packagesFilm productionThe League

The SciComm Blog

a creative space for scicomm theory, strategy, & practice

5 Steps to Design a Great Brand For Your Academic Research Lab
5 Steps to Design a Great Brand For Your Academic Research Lab

A brand is more than just a logo! It’s the feeling people get when they think about your lab and work. Here are 5 steps to get started designing a powerful brand for your lab.

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SciComm HacksKika TuffJanuary 6, 2023scicomm, brand, science, impact media lab, brand strategy, lab brand, lab website, brand design, logo design, lab logo, academic research brand, academic research logo
How to DIY a great headshot for your website
How to DIY a great headshot for your website

You don’t need a professional to achieve a professional-looking headshot. Here we present some easy steps you can take to DIY a great headshot. All you need is a camera (or smart phone) and a friend to join the adventure.

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SciComm HacksKika TuffJune 9, 2021scientist, science communication, scicomm, scicomm hacks, headshot, DIY, phone photography
What is a brand kit? And why do you need one for your lab?
What is a brand kit? And why do you need one for your lab?

Having a brand helps your lab stand out, get noticed, and earn trust with your audience. Get started on your brand today with this tutorial on building and using a brand kit.

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SciComm HacksKika TuffMay 19, 2021brand, brand design, science brand, lab brand, scientist, science communication, scicomm, scicomm hacks, lab website, lab logo, science agency, science website, tips
Do you need a new (or updated) lab website? Here’s how you know!
Do you need a new (or updated) lab website? Here’s how you know!

Most labs have some type of web presence, but if your site is slow or outdated, it might be doing more harm than good for your lab’s reputation. Here’s how you know if it’s time to upgrade.

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SciComm HacksKika TuffMay 10, 2021lab, website, website design, science website, lab website, science communication, scientist, research website
4 tips for spring cleaning your lab website
4 tips for spring cleaning your lab website

Springtime is here! And you know what that means? Time to add some fresh content to your lab or project website! Here we present 4 tips for spring cleaning your lab website - to keep it looking fresh even when you’re busy.

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SciComm HacksKika TuffMarch 26, 2021lab, website, website design, tips, science, communication, scicomm, hacks, scicomm hacks
5 prompts for your lab’s News feed
5 prompts for your lab’s News feed

Having a news feed on your website is one of the SIMPLEST ways to show the world that your lab is active and relevant! Get started today with these 5 prompts for your lab’s news feed.

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SciComm HacksKika TuffMarch 25, 2021lab, website, website design, tips, science, communication, scicomm, hacks, scicomm hacks
The Millennials' guide to developing a THRIVING online photo / video course
The Millennials' guide to developing a THRIVING online photo / video course

A great online course offers something bigger than technical knowledge. Discover these 3 secrets to successful photo and video courses online!

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NewsKika TuffJanuary 27, 2019new orleans convention centerfilmmaking, photo, video, courses, online, tutorial, millenial
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Logo launch 🚀 featuring Dr. Mariel Barnes' Gender, Violence and Policy Lab⁠
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The Gender, Violence and Policy Lab studies everyday violence against women, in order to shape stronger policies and societal change. Their goal is to break the silence on
Weekend photo dump from our trip to South Florida and the Everglades 🐊

For this project, we’re collaborating with Dr. @sparklemalone to explore the carbon and water story of a rapidly changing Everglades ecosystem 🦋

As the climate warms and

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