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Impact Media Lab | For Bigger, Bolder Science
Helping scientists create impact though media, strategy, and design.
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The SciComm Blog

a creative space for scicomm theory, strategy, & practice

Documentary Film Production: How to Plan, Produce, and Promote Impactful Academic Films
Documentary Film Production: How to Plan, Produce, and Promote Impactful Academic Films

Documentary Film Production: Learn how to plan impactful academic films. This guide covers filmmaking, grants, footage, post-production and the pre-production process.

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SciComm HacksKika TuffJune 18, 2025Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
Mastering Effective Science Communication Through Film: Tips for Reaching More Than Just Other Scientists
Mastering Effective Science Communication Through Film: Tips for Reaching More Than Just Other Scientists

Science films aren't just documentaries anymore; they're your secret weapon for massive impact.

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SciComm HacksKika TuffJune 11, 2025Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
20 Nature Documentaries Every Science Filmmaker Should Study (And You Should Watch)
20 Nature Documentaries Every Science Filmmaker Should Study (And You Should Watch)

From a science filmmaker's perspective, these 20 documentaries represent masterclasses in visual storytelling, scientific translation, and conservation messaging.

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SciComm HacksKika TuffMay 30, 2025Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
Why Science Communication Is The Most Important Skill for Researchers
Why Science Communication Is The Most Important Skill for Researchers

Science communication is about bridging worlds, building trust, and creating meaningful dialogue between researchers and the public.

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SciComm HacksKika TuffMay 21, 2025Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
Science Filmmaking Tips: 5 Essential Skills to Master
Science Filmmaking Tips: 5 Essential Skills to Master

How do you film the invisible? How do you make quantum mechanics not just understandable but captivating? And how do you ensure that you don’t sacrifice the truth you’re trying to communicate by simplifying complex research for broader audiences?

Science films play an increasingly vital role in how we understand how the world works.

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SciComm HacksKika TuffMay 15, 2025Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
Transforming Research into Cinema: The Academic Film Producer's Handbook
Transforming Research into Cinema: The Academic Film Producer's Handbook

Through real-world success stories like the Kelp Currency documentary and HeardAI project, this guide explores how visual media is revolutionizing the way we communicate academic insights and engage with scientific discoveries.

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SciComm HacksKika TuffApril 23, 2025Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
What Is SciComm? The Ultimate Guide to Understanding Science Communication
What Is SciComm? The Ultimate Guide to Understanding Science Communication

Science communication—or SciComm for short—is the art of translating complex scientific ideas into accessible, engaging narratives. It creates a bridge between the scientific community and the public’s understanding of science. This ensures that essential knowledge doesn't languish behind laboratory walls or academic jargon.

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SciComm HacksKika TuffMarch 26, 2025Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
8 Visual Storytelling Techniques for Captivating Science Content
8 Visual Storytelling Techniques for Captivating Science Content

In this post, we’ll explore 8 visual storytelling techniques that can captivate people with science content, including case studies and examples of how you can make your science communication more engaging, memorable, and impactful.

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SciComm HacksKika TuffMarch 20, 2025Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
Science Branding: The Power of Scientific Stories
Science Branding: The Power of Scientific Stories

Storytelling in science is not just about producing colorful anecdotes. It is about placing the audience at the heart of the journey—letting them see, hear, and feel why discovery matters. Let’s look at how the principles of storytelling, the creativity of branding, and the robustness of scientific inquiry intertwine to shape compelling narratives with the power to build connection.

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SciComm HacksKika TuffFebruary 26, 2025Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
The 5 Best Research Website Design Tips and Examples
The 5 Best Research Website Design Tips and Examples

People judge a website within seconds.

Having a well-designed website isn’t just a bonus—it’s essential for making sure people find, trust, and understand your work.

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SciComm HacksKika TuffFebruary 12, 2025Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
Laboratory Branding Ideas and Logo Inspiration for Strong Brand Identity
Laboratory Branding Ideas and Logo Inspiration for Strong Brand Identity

So, you want your science to stand out, whether that’s to attract new collaborators or new students. Did you know one of the best ways you can do that is through branding?

Think about this…

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SciComm HacksKika TuffJanuary 29, 2025Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
How to Create a Lab Logo Design for a Bigger Impact
How to Create a Lab Logo Design for a Bigger Impact

Your lab’s logo isn’t just an image—it’s the front door to your lab and the brand it presents to the world.

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SciComm HacksKika TuffJanuary 15, 2025Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
The Art of Visual Design in Science Communication: Making Complex Ideas Pop
The Art of Visual Design in Science Communication: Making Complex Ideas Pop

In this post we’ll talk about the key principles of visual design that make science communication more effective and engaging. From color theory to typography, we'll explore how thoughtful design choices can transform complex scientific concepts into clear, memorable messages.

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SciComm HacksKika TuffDecember 23, 2024Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
The Top University Research Lab Websites of 2024
The Top University Research Lab Websites of 2024

We've created a lot of research lab websites in 2024. Here are five websites that we feel perfectly blend storytelling, design, and scientific communication — while featuring amazing research and breakthroughs.

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SciComm HacksKika TuffDecember 9, 2024Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
Maximizing Your Research Lab's Social Media Impact: A Comprehensive Guide to Effective Online SciComm
Maximizing Your Research Lab's Social Media Impact: A Comprehensive Guide to Effective Online SciComm

In this guide we will explore effective strategies to enhance your lab's online visibility using social media, focusing on key platforms like Bluesky, LinkedIn, and Instagram.

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SciComm HacksKika TuffNovember 27, 2024Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
Supercharge Your SciComm: Top Tools and Resources for Science Communicators
Supercharge Your SciComm: Top Tools and Resources for Science Communicators

Essential tools and strategies for effective science communication in the digital age. This guide equips science communicators with practical tips to translate complex concepts into engaging content, reaching diverse audiences and making a lasting impact in the field of science communication.

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SciComm HacksKika TuffNovember 20, 2024Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
Building a User-Friendly Research Lab Website: Key Features to Include
Building a User-Friendly Research Lab Website: Key Features to Include

Discover the essential elements for creating a user-friendly lab website that effectively showcases your research and engages visitors. Find out how to optimize your lab website for search engines and attract collaborators, students, and potential funders.

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SciComm HacksKika TuffNovember 13, 2024Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
Science Communication 101: 7 Fun Ways to Get Your Message Across to Non-Scientists
Science Communication 101: 7 Fun Ways to Get Your Message Across to Non-Scientists

 Science communication provides context and a way for the public to understand why research is critical to understand a particular topic or policy. But let's face it, sharing science with non-scientists can be challenging.

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SciComm HacksKika TuffOctober 29, 2024Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
How To Make a Lab Website: 4 Design Tips To Make Your Lab Website Pop
How To Make a Lab Website: 4 Design Tips To Make Your Lab Website Pop

Whether you’re aiming to attract funding, collaborators, or simply share your research with the world, your website needs to be both visually appealing and highly functional.

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SciComm HacksSunday Roast MarketingOctober 7, 2024
4 Reasons Why Every Lab Needs a Logo: The Power of Visual Identity
4 Reasons Why Every Lab Needs a Logo: The Power of Visual Identity

A lab logo empowers research groups to take control of their identity and share their unique personality with the world.

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SciComm HacksKika TuffSeptember 5, 2024Impact Media Labscience brand, science website, lab website, lab logo, scicomm, scicomm hacks
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Logo launch 🚀 featuring Dr. Mariel Barnes' Gender, Violence and Policy Lab⁠
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The Gender, Violence and Policy Lab studies everyday violence against women, in order to shape stronger policies and societal change. Their goal is to break the silence on
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As the climate warms and

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