In an increasingly competitive academic environment, establishing a brand for your research lab is not only beneficial, but essential. Here we explore the reasons why lab groups should embrace branding.

You don’t need a professional to achieve a professional-looking headshot. Here we present some easy steps you can take to DIY a great headshot. All you need is a camera (or smart phone) and a friend to join the adventure.

Having a brand helps your lab stand out, get noticed, and earn trust with your audience. Get started on your brand today with this tutorial on building and using a brand kit.

Most labs have some type of web presence, but if your site is slow or outdated, it might be doing more harm than good for your lab’s reputation. Here’s how you know if it’s time to upgrade.