Environmental Biogeochemistry Group

environmental biogeochemistry group at the university of colorado, boulder

The Environmental Biogeochemistry Group (EBG) is am amazing, women-led science team that studies how people change biogeochemical and water cycles in both intensively managed and remote parts of the world. Their projects are applications-inspired, co-developed with practitioners, and directly relevant to human well-being.

EBG PI Dr. Eve Hinckley has passion for fashion, and we wanted that to shine through in her brand. Our goal was to help the Eee-Bee-Gee-Bee’s (as they are known) develop a new brand and website that highlights their unique voice in science, increases visibility for their research, and showcases their collaborate approach to environmental solutions.

Home page

The brand

elegant, brave, & joyful

Elegant but playful was the driving look of this fun-loving lab. The EBG brand is kind, compassionate, and collaborative, but with a brave and joyful spirit. Beyond building solutions for global biogeochemical challenges, their lab is committed to building spaces in science that support human well-being for students, researchers, collaborators, and communities.

We wanted to reflect their values and approach with a brand that felt uniquely their own.