Conservation Visual Storytellers Academy
Logo + brand design
Conservation Visual Storytellers Academy
The Conservation Visual Storytellers Academy is a new educational resource by @jaymiheimbuch, to help emerging conservation photographers and filmmakers find resources and community in their work. They offer online courses, mentorship programs, and more.
When it came time to launch the Academy, Jaymi knew she needed a brand that would stand out from other educational platforms.
She didn’t want cliche icons, like graduation caps and stacks of textbooks. She wanted to showcase the features that make her conservation coursework special.
As Jaymi explains,
“I was looking for a brand to reflect my own unique vibe, personality, and preferences. I’d been falling in love with what Impact Media Lab had made for others again and again, so it was really a no-brainer to turn to them when I was ready for a brand design.”
We worked with Jaymi to design a complete brand kit that breathes life into her educational platform and attracts the right kind of audience for her work. As part of the kit, we designed a custom badge for each course, connected to the values and expertise of the instructor.
When a student completes a course, they receive a sticker-version of the badge, to celebrate their accomplishment and deepen their connection to the Academy.
Ultimately, we were thrilled to give the Academy a visual voice that reflects their unique offerings. As Jaymi explains,
“I gained a way to present my work to the world that I am flat out overjoyed about. Now I have a clear understanding of my voice, my vibe, and how to present my work in a way that is consistent. For anyone considering working with Impact Media Lab: don’t hesitate. You’re in the hands of people who care as much about your brand and voice as you do.”
The brand
world-class, Academic, with a touch of playful
The Conservation Visual Storytellers Academy is an educational platform powered by a commitment to conservation, and we wanted to build a brand that brought that commitment to life.
The Academy’s logo features an old growth redwood forest (since Jaymi is based in the pacific northwest), and shows her focal species, the coyote, slinking by in the fading evening light. The shield shape gives a nod to an academic crest.
course badges
Want to hear from Jaymi about her experience?
She brought our founder, Kika Tuff, onto her podcast to talk about the process of building this brand kit.
Make your conservation photography project instantly recognizable and build community around it by using the power of identity and branding. Here's how (and when) to create a brand kit – including a logo, colors, fonts and more – for your visual storytelling project.
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